FOR IMMEDIATE RELEASE
June 18, 2007
SOUTHWEST AIRLINES AND THE HISPANIC ASSOCIATION
OF COLLEGES AND UNIVERSITIES
OFFER COLLEGE STUDENTS FREE TRAVEL
Southwest Kicks Off the “Dándole Alas a Tu Éxito/Giving Flight to Your Success”
Travel Award Program Across the Nation
DALLAS, TX—June 18, 2007— Today Southwest Airlines, in conjunction with the Hispanic Association of Colleges and Universities (HACU), extends the deadline of its annual educational travel award program -- “Dándole Alas a Tu Éxito/Giving Flight to Your Success.” The deadline has been extended until Friday, June 29, 2006. In celebration of the program’s third year, Southwest Airlines is increasing the number of roundtrip airline tickets it will award to the winners. Through this national education initiative, Southwest will provide roundtrip tickets to undergraduate and graduate students across the country with a socio-economic need and who travel away from home to pursue a higher education. To be eligible, students must apply online at www.hacu.net. For more information about Southwest, visit http://www.southwest.com/?src=PR_Travel Award_042307.
“We want students to dream big and not let distance hinder their goals of pursuing a higher education at a college that may be far from home,” said Laura Nieto, Southwest Airlines’ Corporate Community Affairs Senior Manager. “Additionally, we want to keep students connected to those who matter most – ‘la familia' (the family)."
According to HACU, Hispanic students currently account for seven percent of students enrolled at four-year institutions. Also, a report by the Pew Hispanic Center illustrates the challenges Latino students face in attaining their undergraduate degrees. They contend attainment levels would improve if students were more willing to travel longer distances to colleges well suited to meet their educational needs. Because proximity to home continues to be a barrier to achieving educational goals for Latino students, Southwest and HACU are addressing Hispanic college student success while keeping them connected to family.
“HACU is proud to partner with Southwest Airlines for the third year of this incredible program,” said Antonio Flores, President and CEO of HACU. “As we’ve worked together to bridge the distance between the students and their families – we’ve received heartwarming letters that continue to illuminate the need our students have to include their families in their higher education success."
Travel award recipients will be notified in August 2007. For more information about the 2007 guidelines for the travel award program, visit: http://www.southwest.com/about_swa/press/college.pdf
Additional information regarding the travel award program from Southwest Airlines and HACU can be found at www.hacu.net or contact the following:
• Lorena Blanco, HACU’s Director of Development and Marketing, at (210) 576-3224 or email@example.com.
HACU, which has its national headquarters in San Antonio, Texas represents more than 400 colleges and universities, including Hispanic-Serving Institutions (HSIs), which collectively serve more than two-thirds of all Hispanic higher education students in the United States. HACU’s international membership includes leading higher education institutions in Latin America and in Spain.
After 35 years of service, Southwest Airlines continues to offer the best value in airline travel, allowing Customers the opportunity to travel nonstop throughout the country at a very low fare. Southwest offers a very comfortable ride with premium all leather seats and plenty of legroom. Southwest does not charge Customers an extra fee for changing their reservation and continues to offer free amenities. Customers enjoy complimentary pillows, blankets, snacks, juice, soda, and water on all flights. Since 1987, the airline has maintained the fewest overall Customer complaints as published in the Department of Transportation’s Air Travel Consumer Report. Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 63 cities in 32 states. The carrier will begin service to San Francisco in the early fall. Based in Dallas, Southwest currently operates more than 3,200 flights a day and has more than 32,000 Employees systemwide.
Media Please Contact:
Edna Ruano, Southwest Airlines Public Relations, 214-792-4847 (work) or 214-679-5685 (cell)
Lorena Blanco, HACU Executive Director of Development and Marketing, 210-576-3224 (work)